PGDM in Communication

PGDM in Communication (Marketing Communication Management)

JICM Bhopal offers a PGDM in Marketing Communication which is designed for students who have an entrepreneurial mindset. The program is geared toward students who wish to combine innovative and incisive thinking, creativity, and leadership skills to help redefine how companies communicate with their stakeholders in the rapidly changing field of marketing communication. As one of only a handful of integrated marketing communication programs offered in the country, JICM Bhopal has the unique advantage of being the only practice school for Marketing Communication Program, thus effectively preparing students for an exciting and challenging environment. 

An extra edge isn’t gained naturally. It needs to be discovered, sharpened, and polished out of the ordinary. Here at JICM Bhopal, we do exactly the same through our distinct school of thought and specialization. We offer an AICTE approved two-year Post-Graduate Diploma in Management (Communication) - Specialization in Marketing Communication Management.

Our school represents the inter-relatedness between media and the other   inter-disciplinary forms of education in communication. At JICM Bhopal we believe, that a collection of mediums form the totality of ‘media’. This is why we constantly emphasize on you being an all-rounder. We aim to teach and propagate the inter-relatedness of all forms of media. This will help you to become knowledge seekers beyond your set goals. 

With every second, the world of media witnesses rapid change. Ensuring that you remain abreast with the latest in media technology and knowledge, JICM Bhopal moulds you into a strong decision maker.  This is the vision that has taken shape in the course offered: Post-Graduate Diploma in Management (Communication) - Specialization in Marketing Communication Management.

The course offers three areas of specialisations

  • Media
  • Marketing
  • Advertising

Industry Immersion

As part of the curriculum each student of JICM Bhopal is expected to undergo an internship of 8 Weeks after the end of the Third Trimester. The institute will help the students in securing these internships. The students must submit a report after the completion of their internship when they return to the institute. An Academic committee would review their performance   based on the evaluation by their faculty and the recruiting company.

The Students are also required to undertake a live project into their area of specialization for a period of 4 weeks in their 5th trimester

Click here to download course outline